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2018 Benchmark Conference Keynote Presentations

Tim Magwood, Partner and Master Storyteller, The Mark of a Leader 

Session Title: Creating and Leading a Culture of Safety

Tim Magwood, a world class speaker and successful entrepreneur from The Mark of a Leader (www.themarkofaleader.com), will inspire and shift your thinking as the conference opening keynote speaker. A participant once described him as a “lightening rod in activating positive change.” Tim will share relevant leadership stories and key concepts to get attendees to reflect and challenge how they are embedding safety into their workplace cultures. 

Learning Objectives:

  • What is the Vision/big idea around safety? How can we inspire & CLARIFY this Vision?
  • What are we doing to CULTURALIZE safety?
  • What are we doing to consistently COMMUNICATE & celebrate safety?

Tim will set the tone for the 2018 conference in an energized and practical way!


Jon Bowers, UPS Integrad® Site Manager 

Session Title: Using Perfection to Create a World-class Road Safety Program

What role does perfection have in our lives? What dangers lie in accepting failure? What is the cost of 99%? Ultimately if we are going to truly commit to creating safer roads we need to instill a perfectionist mindset into everyone responsible for driving a vehicle. This session will challenge the common perception that seeking perfection is somehow bad for us and will go on to examine how applying a perfectionist approach is vital to creating safer roads. Finally we will take a look at how this idea is being used to train UPS drivers and supervisors at UPS Integrad®, UPS state of the art learning laboratory.

Learning Objectives: 

  • Understand the importance of valuing perfection
  • Reevaluate your level of acceptance when it comes to creating safer roads
  • Learn how UPS takes on the challenge of training world class professional drivers

Kelly A. Nantel, Vice President, Communications & Advocacy, National Safety Council

Session Title: Road Safety Partnerships: The Power of Collaboration

Getting to zero deaths on our roads is possible, but it will take collaboration from across various industries to get us there. The recently released report from the Road to Zero Coalition develops a scenario where zero roadway deaths are the reality, and what it will take to get there. Three key learnings from the report will be covered, including ideas on how we can learn from aviation and other industries to develop a safe system approach where collaboration drives safety culture. A reflection on the latest efforts between the NSC and NETS, including partnership with the annual NETS Strength IN Numbers® Benchmark report will also be shared.

Learning Objectives:

  • Review strategies outlined in the Road to Zero report to eliminate roadway fatalities by 2050
  • Highlight the importance of cross-silo collaboration in order to solve roadway fatalities
  • Learn from other industries where collaboration helped bring about positive outcomes

Christopher A. Hart, Founder, Hart Solutions LLP 

Session Title: Benefits and Challenges of Motor Vehicle Driver Assist Systems

This presentation will address the benefits and challenges of driver assist systems in motor vehicles and will describe some of the issues associated with those challenges. The safety and other benefits of driver assist can be significant, but challenges can arise if the driver assist (a) generates driver complacency and over-reliance, (b) is not adequately driver-friendly, (c) encounters unanticipated circumstances, or (d) fails. Examples of some of these challenges will also be discussed as well as the need for the assist to have a “graceful exit” if any of these challenges are encountered. The presentation will conclude by noting that designers of these systems should take advantage of the opportunity to learn from previous automation mistakes, such as in aviation.

Learning Objectives:

  • Understand the significant potential benefits that driver assist systems offer
  • Realize the significant challenges of implementing driver assist systems 
  • Explore how the auto industry can benefit by learning from previous automation mistakes, e.g., in aviation

KEYNOTE PRESENTATION BIOS