Workplace campaign combats distracted driving and promotes eco-friendly driving practices
Network of Employers for Traffic Safety launches interactive, Web-based Drive Safely Work Week™ tool kit
McLean, Va. — Regardless of a job title or rank, getting home safely is the most important thing any employee will do all day.
Traffic crashes are the number one cause of death and injury in the workplace. In addition to the pain and suffering caused, traffic crashes cost employers more than $60 billion annually in the U.S. alone. Studies by the National Highway Traffic Safety Administration have concluded that 80% of all crashes and 65% of near-crashes are due to some form of driver inattention.
To combat the issue, the Network of Employers for Traffic Safety (NETS) is sponsoring Drive Safely Work Week™ (DSWW) October 5-9, a national workplace traffic safety campaign to educate employees on targeted issues in safe driving whether they drive for work or just to and from work.
This year’s campaign theme, “Drive Focused—Drive Smart—Get Home Safely” focuses on the issues of distracted driving and eco-friendly driving—driving smart to minimize the impact that driving habits can have on the environment.
NETS is a partnership between the federal government and leading companies including Abbott, Amerifleet Transportation, Anheuser-Busch Companies, Chubb Group of Insurance, General Motors Company, Johnson & Johnson, Liberty Mutual Insurance Group, Nationwide Mutual Insurance, Monsanto, and UPS.
“The Drive Safely Work Week™ campaign is designed for businesses of all sizes. Even companies with a robust road safety program find the campaign a great way to include everyone in safe driving awareness and practices,” said Maureen Mazurek, Director of Human Rights for Monsanto Company and Chairperson of NETS.
NETS has created a web-based campaign kit providing easy-to-use tools that include downloadable messages, graphics and activities for each day of the campaign week. A highlight in this year’s campaign tool kit is an interactive distracted driving self-assessment that can be distributed via e-mail to employees. By answering a series of questions on driving behavior, employees discreetly learn how their driving habits rate on a scale developed by a panel of driving-safety experts.
Other components include fact/tip sheets on the campaign issues as well as resources for global employers.
“In today’s tough economic climate, our businesses appreciate that the DSWW materials include meaningful messages and activities that can be easily shared and implemented without taking significant time away from the work day,” said Dan Vartanian, Corporate Program Coordinator, Michigan Office of Highway Safety Planning.
Although the campaign is nationally recognized in October, the materials are not dated and may be used throughout the year to make driving safely a part of every day, every trip, on and off the job.
To preview the campaign materials, go to http://trafficsafety.org/drivesafelyworkweek/about-dsww.php.
For more information on NETS, visit http://trafficsafety.org/.