Decade of Action for Road Safety

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A monthly publication of the Network of Employers for Traffic Safety

May 19, 2015         Summaries of timely road safety news, events, and alerts

LATEST ROAD SAFETY NEWS

Nearly 400 fatalities from crashes this Memorial Day weekend, estimates National Safety Council

Source: National Safety Council, May 15, 2015

The National Safety Council released its estimates of fatalities from traffic crashes for the upcoming Memorial Day holiday weekend, beginning at 6pm on Friday, May 22, and ending at 11:59pm on Monday, May 25. The Council estimates 383 traffic fatalities and another 46,300 medically consulted injuries may occur over the traditional summer kick-off weekend from motor vehicle collisions. Total traffic fatalities for May 2015 are estimated to be 3,073. The most recent data from the National Highway Traffic Safety Administration for 2014 reports that an estimated 87% of vehicle occupants wear seat belts. The 13% of drivers and passengers in cars and light trucks who do not wear belts accounted for 44.7% of fatalities in 2014. It is estimated that 140 lives may be saved Memorial Day Weekend because of people wearing their seat belts and an additional 95 lives could be saved if all wore seat belts. To see the full press release, go to: www.prnewswire.com/

Ryder named as trucking company of the year at the 2015 Gulf Coast Oil & Gas Awards

Source: Ryder Press Release, April 23, 2015

Ryder System, Inc. a leader in commercial fleet management, dedicated transportation, and supply chain solutions, has been named the 2015 Trucking Company of the Year at the 3rd Annual Gulf Coast Oil & Gas awards gala ceremony in Houston, Texas. The 2015 Gulf Coast Oil & Gas Awards is an industry initiative that recognizes organizations that are leaders in their areas of expertise that support the oil and gas industry. Ryder was honored as the Trucking Company of the Year at this year's event where hundreds of oil and gas executives gathered together to celebrate operational excellence, innovations in technology, CSR, health & safety, and environmental stewardship. The Company was also a finalist for the Award for Excellence in the Corporate Social Responsibility category. [Ryder is a NETS member company.] To see the full article, go to: www.marketwatch.com/

AAA Foundation study reveals when, where and how much motorists drive

Source: Clarksville Online, April 17, 2015

On average, Americans drive 29.2 miles per day, making two trips with an average total duration of 46 minutes. This and other revealing data are the result of a ground-breaking study currently underway by the AAA Foundation for Traffic Safety and the Urban Institute. The Foundation's new American Driving Survey offers the most up-to-date, comprehensive look at how much Americans drive on a daily and yearly basis. First-year data, collected May 2013 through May 2014, is available now from the ongoing study, which will set the benchmark for future data and ultimately reveal trends in Americans' driving habits. "This is the first ongoing study that provides a look at when and how much Americans are driving," said Peter Kissinger, President and CEO of the AAA Foundation for Traffic Safety. "Existing federal data with this level of detail was last released in 2009, eight years after the previous release. This substantially limits the extent to which we can use existing data to draw conclusions about Americans' current driving habits." To see the full article, go to: www.clarksvilleonline.com/

Driven from distraction: New research into the relationship between mobile phones and road safety

Source: The Economist, April 25, 2015

In surveys of American motorists, more than two-thirds admit to using mobile phones while driving. Bans on doing so have had mixed success. Help may be at hand, though. Research presented at the Conference on Human Factors in Computing Systems in Seoul, South Korea, by researchers from Carnegie Mellon University, shows that yet more technology can ameliorate the problem—not by precluding the use of phones, but by minimizing the distraction they cause to drivers of all ages. Volunteers, aged from 19 to 69, were recruited to make road trips about 20km long. Every volunteer wore five motion sensors—one on each wrist and foot and one on his head—as well as a chest strap that recorded breathing and heart rates. The car was fitted with an inward-looking camera to observe the volunteer's "peripheral actions" while driving, such as eating, fiddling with the radio, turning on the windscreen wipers and steering one-handed. A second camera faced outward, to assess the state of nearby traffic. And a "black box" recorder took readings from the car itself, such as the throttle position, slope of the road and engine speed. From the resulting mountain of data, the three researchers were able to work out the conditions that stressed drivers the most. The researchers found that drivers had a bit of cognitive capacity going spare and might thus be interrupted with reasonable safety to, say, listen to a voice translation of an incoming text message. To see the full article, go to: www.economist.com/

NTSB reviews the benefits of commercial vehicle onboard video systems

Source: NTSA press release, April 29, 2015

The National Transportation Safety Board has released a safety report on the benefits of commercial vehicle onboard video systems. These systems record video either continuously or as the result of a triggering event. The report focuses on the benefits offered by these systems for evaluation of both driver and passenger behaviors and collision analysis. Many commercial vehicles, such as school buses and motor coaches, are equipped with onboard video systems. After a crash, the NTSB uses information from onboard video systems to help determine the probable cause of the crash, to make recommendations to prevent future crashes, and to reduce loss of life and injury when crashes do happen. The report's recommendations to the National Highway Traffic Safety Administration, seven transportation-related associations, and 15 manufacturers of onboard video systems, address improper camera positions, benefits of onboard video systems that capture events both inside and outside the vehicle, and facilitating research into real-world scenarios to mitigate occupant injuries. To view the report, click on the following link: www.ntsb.gov/
To see the full press release, go to: www.ntsb.gov/

What drivers REALLY want (Hint: Not connectivity)

Source: Yahoo.com, April 22, 2015

If you could have any of the latest technologies in your car or truck, what would you choose? Would it be autonomous capabilities that enable your vehicle to do all the driving? Or maybe something that delivers a higher level of connectivity for sending and receiving texts and e-mails? Despite all the attention placed on these technologies, a new study by J.D. Power found that vehicle owners are more interested in innovations that will keep them safe, with two of the most-desired ones being blind spot detection and collision prevention systems. Although in-car connectivity didn't top the list, that's not to say drivers aren't interested in the technology. The study, which surveyed 5,300 consumers, found that 17% of respondents selected that option. And when it came to choosing which operating system they'd want in their vehicle, consumers were loyal to their mobile phones. To see the full article, go to: https://www.yahoo.com/

Researchers study human interaction with automated cars

Source: Automotive Fleet, April 22, 2015

Progress toward fully automated vehicles is happening rapidly, but many questions remain unanswered -– particularly those related to human behavior. "Some of the pressing issues are those related to human factors," said Anuj K. Pradhan, part of the University of Michigan Transportation Research Institute's Young Driver Behavior and Injury Prevention Group. "Until vehicles are fully automated, 100% of the time, humans will still play an active and important role in the driving loop. So for automation levels 2 and 3, the human factor is critical." According to the National Highway Traffic Safety Administration, a fully automated vehicle allowing unmanned operation is designated as level 4. In level 3, a vehicle essentially self-drives and controls all safety-critical functions, but certain situations might require transition back to driver control. Level 2 automation represents combinations of multiple functions that enable a car to drive itself but require constant monitoring by the driver. The transitioning between automated and human control might be rapid. These transitions may not be as simple as they sound. To see the full article, go to: www.automotive-fleet.com/

Study: Teens texting while driving rates down after state bans

Source: KMBZ.com, April 26, 2015

As many states move to adopt laws banning texting while driving, a new study found teens in states without bans texted much more while driving than teens in states with bans. Within the states themselves, the rates of teen texting while driving decreased from 43% to 30% in a two-year period after laws were implemented, according to a study published in the Journal of the American Medical Association. Researchers specifically focused on the 14 states with new texting while driving bans. Even though the drop in teen texting while driving in states with bans was very significant, about one-third of teens in those states still reported texting while driving. Researchers also found that experienced teen drivers -- those more than one year older than the legal driving age limit -- were almost five times more likely to text while driving than less experienced teen drivers. To see the full article, go to: www.kmbz.com/

Creating Cultural Change in Teen Driving: Free webinar series

Source: National Safety Council, May 2015

Join your peers of program managers, injury prevention specialists, family advocates, parent and teen organizations and many others for the fourth part of a FREE webinar series brought to you by the National Safety Council with support from The Allstate Foundation. Effective ways to build achievable plans around transportation safety initiatives with examples from promising and proven teen safe driving projects will be covered. This webinar series will discuss the proven pillars of culture change related to teen driving: policy, policing, population and publicity. The next webinar will be focused on creating a solid curriculum in: "How to Find the Right Financial Partner for Your Teen/Parent Engagement Program" and will be held May 26 at 1PM CST. To register, go to: safety.nsc.org/

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STATE and regional ROAD SAFETY INITIATIVES

The IDOT made a Walking Dead-inspired web series for driving safety, & it's actually good

Source: ChicagoInno, April 18, 2015

The zombie apocalypse is here. Buckle up. That's essentially the message in episode 1 of the Illinois Department of Transportation's web series titled The Driving Dead, a Walking Dead-inspired video campaign to encourage safe driving. The premise sounds cringe worthy. But the roughly 10-minute long videos are actually well done, thanks to a $282,000 budget and a starring role from Michael Rooker, who plays Merle Dixon on the Walking Dead. The IDOT has made two Driving Dead episodes so far, with each featuring characters trying to survive during a zombie apocalypse. The first video is a message for wearing your seat belt, a point that the video not-so-subtly hits home towards the end. In episode 2, the zombie fighters want to stress the importance of not drinking and driving while battling the undead. An IDOT spokesman said the department paid $142,500 for each episode via a National Highway Traffic Safety Administration grant. To see the video, go to: chicagoinno.streetwise.co/

ND DOT deploys hologram tool to promote seat belt use

Grand Forks Herald, May 15, 2015

North Dakota officials hope a new educational tool using hologram technology will help drivers and passengers see the importance of seat belt use in a different light. The state Department of Transportation recently purchased four hologram displays that depict a rollover crash in which the unbelted driver is ejected from a pickup truck but the belted passenger remains inside. A projector shoots three-dimensional images onto a board that viewers can walk around to see the four different stages of the crash, which ends with the unbelted driver sprawled out several feet from the pickup. Driver's education instructors will start using the displays in classes this spring and summer to give a different perspective of the importance of wearing your seat belt. They'll also be used in other educational classes and events across the state. To see the full article, go to: /www.grandforksherald.com/

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WORK - HOME

Adaptive devices can ease the drive, ride for seniors

Source: Cars.com, May 4, 2015

Aging takes its toll in many ways, and one of the things it can affect is driving. Arthritis can make turning the steering wheel difficult, grabbing seat belts a challenge or getting into and out of a vehicle a chore. Some medical conditions can affect the nerves in our feet and legs, impacting our ability to use brake and gas pedals. But aging doesn't have to bring the ride to an end. With the help of a certified driver rehabilitation specialist and appropriate adaptive devices, many older drivers can overcome the physical challenges that come with age and maintain the independence they cherish. Elin Schold Davis, project coordinator for the American Occupational Therapy Association's Older Driver Initiative strongly encourages older drivers experiencing physical challenges to work with driver rehabilitation specialists certified through the American Occupational Therapy Association or ADED, the Association for Driver Rehabilitation Specialists. Why? Because they can do an assessment and recommend individualized adaptations, Schold Davis said, as well as teach drivers how to use recommended devices. Sometimes finding a driver rehab specialist can be a challenge because there hasn't been a huge demand for their services, but as baby boomers age that is likely to change. To see the full article, go to: www.cars.com/

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WORKPLACE ROAD SAFETY

Fleet Safety Case Study – Nestlé

Source: Driving for Better Business

Nestlé is a leading nutrition, health and wellness company, served by 440+ factories, 330,000 employees and upwards of 30,000 company vehicles in 80+ countries. Nestlé operates upwards of 30,000 vehicles around the globe. The company calculated that in 2004, in Europe alone, it needed to sell 235 million Kit Kats to generate the revenue to finance its motor fleet collision risks. A range of initiatives have since been facilitated, initially through 'early adopting' businesses and now expanding globally. See the Nestlé full fleet safety case study here (Nestlé is also a NETS member): www.drivingforbetterbusiness.com/

Case study: How one truck fleet is transitioning to a fear-free workplace

Source: Fleet Owner, April 30, 2015

TBHC, which operates a fleet of 73 trucks and employs 84 drivers, has implemented a fear-free work environment for its employees, meaning employees should be absent of the fear of accountability when they think of workplace safety. According to Doug Sanford, TBHC's vice president of distribution, this theory guides drivers away from hiding safety issues to instead reporting them and searching for the root of the problem. In this type of environment, when a safety incident occurs, Sanford said a designated mentor works with employees to determine what went wrong and what could be done to prevent a repeat occurrence. The company has removed its zero-tolerance policies, which Sanford said weren't effective, and centered its training style to create a fear-free environment when onboarding new employees and training current employees. To see the full article, go to: fleetowner.com/

Rental: Car sharing wave set to become 'tsunami'

Source: Fleet News (UK), May 5, 2015

Corporate car sharing is undergoing significant growth in the UK as fleets look to lower costs, reduce CO2 emissions and increase their duty-of-care by reducing reliance on grey fleet vehicles. Last year, research expert Frost and Sullivan predicted the 'new wave' of corporate car sharing across Europe was well on the way to becoming a tsunami. In 2013 there were 2,000 shared business vehicles across the continent: in five years' time Frost and Sullivan believes there could be more than 100,000. A subsequent white paper, commissioned by Avis Budget-owned car club Zipcar, predicted the 140,000 Londoners currently using car share schemes (both for business and private use) will balloon to 800,000 by 2020. Shared usage has three key benefits: companies don't lose money through unnecessary rentals; mileage and emissions are cut through efficient usage; moving grey fleet users on to sharing programs meets duty-of-care obligations. To see the full article which includes case studies of organizations that have replaced pool vehicles with car-sharing accounts, go to: /www.fleetnews.co.uk/

Healthy drivers: A holistic approach

Source: Fleet Owner, May 11, 2015

Writing the best prescription for truck driver health begins with a look at total body wellness. The way the business world views the issue of "employee wellness" is changing radically these days, especially where the trucking industry is concerned. It is becoming a much broader issue than the traditional focus on the physical health of workers. "When we say traditional, we mean programs that focus exclusively on employee physical health," says Rose Stanley, senior practice leader for the nonprofit human resources association WorldAtWork. "That's an important aspect of health and wellness efforts, but today you've got to go above and beyond that. You need to move to a truly holistic view, which includes things like work/life balance issues and financial well-being such as dealing with debt, mortgages, and retirement. A person is more than just their physical health." Those kinds of issues create stress for employees, which is now the number-one workplace wellness issue worldwide. "And stress affects everything from physical to mental health, productivity, absenteeism, etc.," she points out. "Particular to trucking, stress relates to fatigue." To see the full article (which requires free registration) go to: fleetowner.com/

One in six business drivers feel 'invincible' when driving

Source: Fleetworld (UK), April 2015

Despite 86% of fleets experiencing collisions in the past 12 months, an alarming number of drivers are still driving without consideration for their safety. In fact, one in six (16%) business drivers feels invincible when driving, claiming that they never consider their safety to be at risk, according to new research. Van and Longer Combination Vehicle (LCV) drivers are the least likely to feel invincible, with only 10% saying that they don't consider their safety while driving. This contrasts to 26% of public transport drivers, who feel invincible on the road at all times. Seventeen percent of business fleet car drivers and HGV and lorry drivers never think about their personal safety on the road. In contrast, 15% of business drivers said that they feel vulnerable all of the time when they are on the road. HGV and lorry drivers feel the most unsafe, with 21% of drivers feeling vulnerable all of the time when they are driving. The results come from the Masternaut survey of 2,000 UK employees who drive as part of their job to highlight the progress in road safety education and the work that is still required for further improvement. To see the full article, go to: fleetworld.co.uk/

How to avoid HR headaches when confronting employees who abuse company vehicles

Source: Automotive Fleet, February 24, 2014

If an employee threw trash all over the office floor, scratched the paint off the walls, broke the light bulbs, left holes and dents in the walls, and skipped routine maintenance on the copier until it overheated and broke, no manager would tolerate this abuse. Yet, that is exactly what some fleet managers do tolerate when drivers abuse their company-provided vehicles. One approach to resolving vehicle abuse is to make the condition of a vehicle part of an employee's annual job review. Anecdotal evidence suggests this approach results in better-maintained vehicles. For instance, one company does an annual vehicle condition report with each driver. This company not only pays for the vehicle reconditioning expense, but also the salary expense for the inspection. The company found, on average, the vehicles regularly inspected by managers, who prepare written condition reports, were in better condition than other vehicles at the end of service. To see the full article, go to: www.automotive-fleet.com/

Fleet Safety Video Tip: Rural Driving

Source: Automotive Fleet, April 20, 2015

For many urban dwellers, the promise of a drive through a bucolic farming region –- far away from urban congestion –- seems inviting, even relaxing. But that doesn't mean fleet drivers should let down their guard while traveling through rural areas. Rural roads can pose a variety of dangers. Animals darting across the road, slow-moving farm vehicles just over the crest of a hill, low spots covered in rainwater -– these are just a few examples. A study released last year by the National Highway Traffic Safety Administration examined fatal crashes that occurred in 2012. Although 19% of the U.S. population lived in rural areas, rural fatalities represented 54% of all traffic fatalities in 2012. The study also found that the fatality rate per 100 million vehicle miles traveled was 2.4 times higher in rural areas than in urban areas (1.86 and 0.77, respectively). Thirty-one percent (5,660) of the rural road fatalities were related to speeding. Alcohol-impaired driving and lower seat belt use were also major factors contributing to the higher rate of fatal crashes on rural roads. A new video from Pennsylvania Farm Bureau provides tips on safe rural driving. To see the full article with a link to the video, go to: www.automotive-fleet.com/

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Innovation and Technology

Statement from the National Safety Council on Apple Watch release

Source: National Safety Council, April 24, 2015

The National Safety Council is concerned about the risks of using a smart watch, such as the newly released Apple Watch, while driving. Numerous studies have shown that drivers using cell phones significantly increase their risk of being involved in a crash. Smart watches, which have capabilities similar to smart phones, could be even riskier, according a study conducted in the U.K. Drivers wearing smart watches can call, text, email and surf the web, but the watch also vibrates when it receives a notification. That vibration could be very difficult to ignore; a natural impulse will be to look at our wrist. This could take a driver's eyes off the road and mind off the drive -- a recipe for disaster. The Council urges everyone who purchases a smart watch to turn it off or remove it before driving. All calls can kill, and no text, email or social media update is worth a life. To see the full press release, go to: www.nsc.org/

Fatigued and drowsy driving technology from Seeing Machines makes its debut

Source: FleetOwner.com, April 27, 2015

An Australian-based company is trying its hand at the North American market with a new fatigue monitoring system. Seeing Machines' new product includes eye-motion detection technology, in-cab warnings and dashboard reporting. Originally developed close to 12 years ago in Australia, the technology has been utilized by fleets around the world to monitor distracted, drowsy and fatigued driving. The system utilizes a sensor which monitors eye and face movement and determines whether those movements, such as frequently looking down or to one side, constitute a distracted driving event. Frequent and prolonged eyelid closure could also indicate a drowsy or fatigued situation. Once the system detects a potential problem, an in-cab audible alert is sounded (an optional vibration alert is available) and a notification is sent to a central call center located in Tucson, AZ. The call center personnel will notify the fleet within two minutes of a warning, allowing the fleet to take corrective action, such as ordering the driver off the road, if it believes there is a danger to the driver or others on the road. To see the full article, go to: fleetowner.com/

Keeping your car safe from hacking

Source: Consumer Reports, May 7, 2015

Picture this: You're driving along a stretch of road, and an unseen force takes over. The car picks up speed, then swerves—without your touching the accelerator or turning the wheel. You're no more than a helpless passenger. What just happened? Your car has been hacked. It's a frightening scenario. But how real is this threat? Real enough that car manufacturers and security experts from the federal government are taking it seriously. Part of the heightened concern about the risk of a car being hacked comes from the increased use of computerization and electronic features in new cars. Systems such as self-parking capability, steer-by-wire, and automatic cruise control give vehicles the ability to partly drive themselves—and that theoretically increases the risk of vital controls being hacked. As of now, a hack is difficult to pull off. But if carmakers standardize their software and firewalls, and become more uniform, it could attract the attention of hackers. To see the full article, go to: www.consumerreports.org/

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INTERNATIONAL ROAD SAFETY

Autonomous braking: Make simple route to cutting crashes

Source: Thatcham Research, May 2015

A leading insurance-owned research body is calling on UK fleet operators to make a decisive shift to buying only cars with Autonomous Emergency Braking (AEB). A report from Euro NCAP and ANCAP, the independent safety bodies for Europe and Australia, announced that low speed AEB technology leads to a 38% reduction in real-world rear-end crashes and that there is no significant difference between urban and rural crash benefits. The research -– pooling real-world data from five European countries as well as Australia –- concludes that low speed AEB technology needs widespread use for maximum benefits. Autonomous Emergency Braking is one of the more promising safety technologies becoming increasingly common on modern passenger cars. The low-speed option normally consists of an automatic brake function that operates effectively at speeds up to 50km/h. To see the full article, go to: www.thatcham.org/

To see the press release on the study itself, go to: euroncap.com/

IAM warns of dangers of in-car technology distractions

Source: ITS International, April 30, 2015

The UK Institute of Advanced Motorists (IAM) has warned that car manufacturers are building high-tech distractions into their new vehicles and have made interiors so comfortable they are being turned into living rooms. IAM chief executive officer Sarah Sillars said efforts to reduce distraction factors for motorists are being undone by the relentless pace of technology and eagerness of car makers to pack more gadgets onto dashboards. She said the main areas of concern were highly sophisticated satellite-navigation and GPS systems, smartphones that mirror tablets and easy connectivity of internet and social media. The IAM has suggested the UK should adopt guidelines suggested by the US Department of Transportation and National Highway Transportation Safety Administration (NHTSA). These voluntary guidelines are to be phased in over the next three years to address this large-scale problem in the USA. To see the full article, go to: www.itsinternational.com/

Cars to be fitted with automatic emergency calling from mid-2018

Source: EurActive.com, April 29, 2015

All cars and light vans in Europe will have to be fitted with automatic emergency calling devices by April 2018 under new rules approved by European Union lawmakers last month. This is estimated to potentially cut road deaths by 10% a year. The so-called eCall device will automatically alert the nearest emergency centre in the event of a crash by calling the EU-wide emergency number 112, which will give authorities information such as the exact location and time of the crash and the number of passengers in the vehicle. To see the full article, go to: www.euractiv.com/

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U.S. DOT NEWS

NHSTA to accelerate V2V efforts

Source: NHTSA Press Release, May 13, 2015

Transportation Secretary Anthony Foxx has announced the government is speeding up efforts to get government rules in place requiring wireless vehicle-to-vehicle communication in future cars and trucks. Such regulations eventually could prevent thousands of crashes. The push comes as the Federal Communications Commission considers narrowing part of the wireless spectrum now reserved for cars to "talk" to each other; that space would expand wireless connectivity for electronic gadgets. Congress also is considering a bill that would require automakers to share the spectrum with electronic devices. The technology — which involves cars repeatedly sending wireless signals to each other — could help alert cars if an oncoming vehicle is about to disregard a stop sign. It can detect threats from hundreds of yards away and tell drivers if they can pass safely or make a left turn. Foxx's proposal comes after more than a year of testing in Ann Arbor involving nearly 3,000 vehicles in the largest-ever road test of the safety feature. To see the full press release on the announcement, go to: www.nhtsa.gov/

NHTSA urges parents and caregivers to prevent child heatstroke deaths

Source: NHTSA news release, May 11, 2015

Now that spring is here and the temperatures across the nation are rising, the Department of Transportation's National Highway Traffic Safety Administration (NHTSA) is again warning parents and caregivers of young children that leaving children unattended in a parked car, even for short periods, can cause heatstroke that can often be fatal. Data from the San Francisco State University Department of Geosciences show that since 1998, there have been 637 deaths in the United States resulting from adults leaving a young child in a vehicle. In 2014, 30 lives were lost and one death has already occurred this year. There are also far too many "close calls" that fortunately do not result in tragic deaths, but can cause serious injury, including permanent brain injury, blindness, and the loss of hearing, among others. It doesn't take much to lose a child to heatstroke. When outside temperatures are in the low 80's, the temperature inside a vehicle can reach deadly levels in only 10 minutes, even with a window rolled down two inches. Children's bodies in particular overheat easily, and infants and children under four years old are at the greatest risk for heat-related illness. When a child's temperature reaches 107 degrees, they die. To see the full news release, go to: www.nhtsa.gov/

New Traffic Safety Facts Sheet: Motorcycles

Source: NHTSA, May 2015

In 2013, there were 4,668 motorcyclists killed in motor vehicle traffic crashes—a decrease of 6% from the 4,986 motorcyclists killed in 2012. There were an estimated 88,000 motorcyclists injured during 2013, a 5% decrease from 2012. In 2013, two-wheeled motorcycles accounted for 93% of all motorcycles in fatal crashes. In 2013, motorcyclists accounted for 14% of all traffic fatalities, 4% of all people injured, 18% of all occupants (driver and passenger) fatalities, and 4% of all occupants injured. Of the 4,668 motorcyclists killed in traffic crashes, 94% (4,399) were riders and 6% (269) were passengers. from 2004 to 2013, both the number of injured people and people killed peaked around 2007 and 2008 but have fallen slightly since that time. To view the fact sheet, go to: www-nrd.nhtsa.dot.gov/

New Traffic Safety Facts Sheet: Lives Saved in 2013 by Restraint Use and Minimum Drinking Age Laws

Source: NHTSA, April 2015

See the full resource here: www-nrd.nhtsa.dot.gov/Pubs/812137.pdf

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Upcoming Transportation/Safety Events

May is Bicycle Safety Month

For materials and resources from NHTSA's Traffic Safety Marketing to share with employees and employee family members, go to: www.trafficsafetymarketing.gov/BicycleSafety

May is Motorcycle Awareness Month

Motorcyclists have all the same rights and privileges as any motor vehicle driver on the roadway. During May -– as well as the rest of the year -- drivers of all other vehicles and all road users are reminded to safely "share the road" with motorcyclists, and to be extra alert to help keep motorcyclists safe. For materials and resources from NHTSA's Traffic Safety Marketing to share with employees and employee family members, go to: www.trafficsafetymarketing.gov/ShareTheRoad

May 18-31, 2015
National Seat Belt Enforcement Mobilization
Click It or Ticket

For materials from NHTSA to help generate awareness of the initiative, go to: trafficsafetymarketing.gov/

June 9, 2015
ASIRT Annual Gala: Focus on Distraction
Washington D.C.

The Association for Safe International Road Travel

For more information and to register, go to: https://asirt.org/

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