Decade of Action for Road Safety

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A monthly publication of the Network of Employers for Traffic Safety

July 16, 2014         Summaries of timely road safety news, events, and alerts


Raging recalls: The auto industry recalled more cars than it sold in the U.S. last year

Source:, June 18, 2014

Automotive recalls have dominated the headlines in recent months, with some of the nation's largest carmakers, particularly General Motors and Toyota, embroiled in extensive campaigns that affect hundreds of thousands of vehicles. Still, virtually all automakers – even some of the lowest-volume exotic makes like Rolls-Royce, Lotus and Lamborghini – have issued at least one recall over the last two years. According to the National Highway Traffic Safety Administration, during 2013 the auto industry recalled close to a third more vehicles in the U.S (22 million) than it sold (over 15 million). Recalls were up by a whopping 25% last year, which is the industry's highest rate since 2004, when 30.8 million vehicles were involved in such programs. Worse, not only have recalls become all-too commonplace, a disconcerting number of consumers seem to be ignoring them altogether. More than 3.5 million used cars hit the market with unresolved recalls on their records last year according to the used-car title search company Carfax in Centreville, Va. To see the full article, go to:

25% of recalled cars in U.S. aren't fixed despite notice

Source: Detroit News, June 20, 2014

One of every four cars recalled in the U.S. isn't fixed, leaving millions of potentially dangerous vehicles on the road. Some car owners mistake safety recall notices for junk mail and toss them without opening them. In some cases, owners may not think a recall is serious and opt not to get their cars fixed right away — or at all. General Motors Co. wants a 100% completion rate on its high-profile recall of 2.59 million Chevrolet Cobalts, Saturn Ions and other small cars for defective ignition switches that have been linked to at least 13 deaths. GM says more than 154,000 ignition switches have been replaced. Recall fixes are free to owners, but certainly not to GM: The automaker said that second-quarter recalls will cost it some $700 million, on top of $200 million in the first quarter. The average recall completion rate in the U.S. is about 75% each year, but the rate for older vehicles is much lower, according to the National Highway Traffic Safety Administration. To see the full article, go to:

Report highlights programs with potential to increase teen seat belt use

Source: Governors Highway Safety Association, July 8, 2014

Buckling up has always been a simple action that dramatically increases a person's chances of surviving a crash, but more than half of teen drivers killed in 2012 failed to use a seat belt. What's more shocking is that this number has increased by 6% over the last three years. And worse, teen passengers killed in fatal crashes use their seat belts even less than fatally injured teen drivers – almost 20% less. A report by the Governors Highway Safety Association (GHSA) and The Allstate Foundation is giving states and localities tools to combat these trends by highlighting programs across the country that can serve as models to increase teen seat belt use rates. The report, Getting It to Click: Connecting Teens and Seat Belts, examines the elements of effective teen seat belt programs, showcases promising programs currently implemented in 12 states, and recommendations to accelerate the success of programs motivating teens to buckle up. To see the full news release, including a link to the report, go to:

Truckers resist rules on sleep, despite risks of drowsy driving

Source: NY Times, June 16, 2014

For decades, federal authorities have tried to ensure that truck drivers get adequate rest. But in a business that lives by the clock, miles mean money. Commercial truck operators have resisted, arguing, in effect, that Washington cannot regulate sleep. But now sleep-deprived driving — an open secret among truckers — has once again come to the fore, after the June 7 accident involving the comedian Tracy Morgan. Prosecutors say the Walmart truck driver whose tractor-trailer slammed into a van carrying Mr. Morgan, critically injuring him and killing another passenger, had not slept in more than 24 hours. Drowsy driving is a leading cause of crashes and highway fatalities, according to federal officials. Federal rules last year reduced the maximum workweek for truckers to 70 hours, from 82 hours. Drivers who hit this limit can start their workweek only after a mandatory 34-hour resting period. Under the new rules, this "restart" must include two periods between 1 a.m. and 5 a.m., to allow drivers to rest at least two nights a week. Drivers cannot drive for more than 11 hours a day and must have a 30-minute break in their schedule. But the trucking industry has been battling to get the new nighttime-break regulations repealed. To see the full article, go to:

Looking to cars, trucks step up safety

Source: NY Times, June 27, 2014

Large trucks may be involved in fewer crashes than passenger vehicles, but their size almost guarantees that the consequences of those collisions will be severe. Recent tragedies, including the June 7 accident that killed the comedian James McNair and critically injured "30 Rock" star Tracy Morgan, when their limousine was rear-ended by a tractor-trailer on the New Jersey Turnpike, are bringing renewed attention to issues of commercial vehicle safety. Crashes involving large trucks killed 3,921 people in 2012, the most recent year for which data is available, representing a 4% increase from 2011, according to the National Highway Traffic Safety Administration. Among the measures being discussed is an effort to equip more 18-wheelers with collision-avoidance systems like those available — or required by law — on new cars. The Mercedes-Benz S-Class, for example, can park itself, sense vehicles in its blind spots, help drivers stay in their own lane and apply the brakes if sensors detect that drivers have not responded to warnings of stopped traffic ahead. To see the full article, go to:

AT&T's 'It Can Wait' campaign wins year's best campaign award

Source:, June 16, 2014

AT&T's "It Can Wait" campaign to eradicate texting while driving has been honored as the year's best public service campaign across the industry. Texting while driving has been identified as one of the biggest reasons behind distracted driving, so AT&T started an awareness campaign to encourage drivers to put their phones aside while driving. AT&T drew a massive audience, including teens and adults and also garnered support from more than 1,500 organizations. To see the full article, go to:

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States face highway funding woes

Source: Fiscal Times, July 8, 2014

Governors and state transportation officials nationwide are canceling or postponing critical highway, bridge and mass transit projects in the face of the imminent collapse of the federal Highway Trust Fund.The Department of Transportation estimates that the critical source of about $37 billion annually to states to help underwrite major infrastructure projects will virtually run dry in the next few weeks unless Congress can cobble together a short-term compromise to keep state highway programs operating at least through November. States count on the trust fund for between 15% and nearly 60% of their overall highway and transit funding, according to an analysis by Stateline, the Pew Charitable Trusts publication. While most projects already underway won't be affected, many thousands of new projects will be hurt by the funding uncertainty. Arkansas, Idaho and Kentucky are cited as facing some of the most serious road budget issues. To see the full article, go to:

Ad campaign targets marijuana DUIs

Source: Seattle Times, June 21, 2014

With marijuana retail stores set to open in early July, the Washington Traffic Safety Commission (WTSC) wants to make it clear that while marijuana use may be legal, driving under its influence is not. To remind people that driving high is illegal, the commission is launching an advertising campaign called "Drive High, Get a DUI." The 30-second television commercials show people attempting common activities while high. On-screen text tells viewers that while it is legal to do these things under the influence of marijuana, it is still not legal to drive under the influence. The campaign coincides with the kickoff of State Patrol DUI-emphasis patrols. Starting July 1, state troopers will have extra patrols out on the highways. The campaign and the extra patrols are part of Target Zero, a program that strives to end traffic deaths and serious injuries. The most common drug found in drug-impaired fatal and serious-injury crashes is marijuana. To see the full article, go to:

There is no "marijuana breathalyzer" so how can police tell if a driver is high?

Source: Net News, June 25, 2014

Some researchers feel they are close to creating a reliable, affordable device which detects pot use, but getting it into wide use in patrol cars is years away. Meanwhile most states, including Nebraska, rely on specially-trained law enforcement officers called drug recognition experts (DRE). Eighty-nine certified DRE's currently work for 35 different state and local law enforcement agencies in Nebraska. The specialty is getting added attention as law enforcement anticipates an increase in the number of drivers driving under the influence of marijuana. If that prediction is true there may be a need for more drug recognition specialists. Safety advocates argue there is a compelling public safety concern as the acceptance of pot grows. Research released by Columbia University this year suggested between 1999 and 2010 fatal highway accidents involving drivers under the influence of marijuana jumped 300% in 6 states studied. To see the full article, go to:

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Seniors willing to discuss driving abilities, yet conversations rarely happen

Source: Milwaukee Journal Sentinel, June 24, 2014

A new survey released by Liberty Mutual Insurance finds that the majority of senior drivers are behind the wheel regularly, even with reported limited physical abilities. Though many seniors drive safely well into their later years, it's likely that they will eventually have to face the difficult decision to stop driving. While the majority of senior drivers surveyed are open to conversations about limiting or stopping their driving, only 6% have spoken with someone about their driving abilities. The report reveals that despite declining physical abilities, many seniors still drive several times a week or even every day. In the past six months, the majority surveyed reported driving regularly despite slow reaction times, difficulty seeing or hearing, getting lost or feeling confused while driving. While nearly all senior drivers would consider limiting or stopping their driving if presented with the right reason, most are hesitant about transitioning to the passenger seat. Top concerns among seniors about limiting or stopping driving include losing independence, becoming less active, difficulty finding alternative forms of transportation, and feeling isolated. To see the full article, go to:

Drivers clueless about dangers of over-the-counter drugs as hay fever season starts

Source:, June 25, 2014

A survey by road safety advocacy group Brake and Direct Line has found an alarming level of complacency about the dangerous effects of many prescription and over-the-counter medications on driving, as one in six (17%) admit either ignoring warnings not to drive or not checking the label at all. The findings come as the pollen count starts to soar at the start of the hay fever season, and hay fever medication is one of the most common drugs that can impair driving. Many prescription and over-the-counter medications can impair your ability to drive safely, by causing drowsiness or affecting reaction times, coordination, concentration or vision. These include some hayfever medications, painkillers, antibiotics and cough and cold medicines. Almost half (44%) of drivers who use hayfever medication admit sometimes or never checking the instructions to see if it will affect their driving ability. Three in 10 (30%) drivers are unaware some hayfever and allergy medications can impair your ability to drive. To see the full article, go to:

Simple exercises to improve driver wellness


Most people wouldn't associate driving with exercise. While staying fit is essential to a healthy lifestyle, it is critical to driving safely. This is especially true as we age. Whether it's squatting to get into your vehicle, turning your head to check blind spots, or flexing your foot to reach the brake pedal, driving is a full-body activity. According to recent research by The Hartford Center for Mature Market Excellence and MIT AgeLab, four areas of exercise can enhance flexibility and range of motion. When performed regularly, these exercises can improve the physical driving-related movements many of us find challenging as we age. The exercises focus on flexibility, strength, range of motion, and coordination. To see the full article, go to:

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The vital safety lesson for employers in Tracy Morgan's crash

Entrepreneur, June 18, 2014

The fatal crash that seriously injured comedian Tracy Morgan and killed fellow passenger James McNair has surfaced an important discussion about federal trucking guidelines that should prompt every business leader in America to ask, "Could something like this have happened in my company?" Indeed every business faces safety risks and one of managers' most important responsibilities is to create an environment and a culture that minimizes them. Reports indicate that the Walmart employee and driver of the tractor-trailer involved in the crash may have been awake more than 24 hours. Business leaders must learn from this horrible accident. Since no company is immune to safety-related incidents, employers should make every effort to prevent them. The best way to do so is to empower employees to make the right decisions -- especially when no one is looking. To see the full article, including ideas on empowering employees to make the right decisions, go to:

Study zeroes in on drowsy driver demographics

Source: Automotive Fleet, July 8, 2014

Results of a new study published by the Centers for Disease Control and Prevention might help fleet managers identify drivers who are at a higher risk for drowsy driving. For example, the research project found that binge drinkers are more likely to drive while drowsy. So are drivers who shun seat belts. Smokers, on the other hand, are no more prone to drowsy driving than anyone else. Gender also is a factor. "The prevalence of drowsy driving for men aged 18-34 years was 6.9%, compared with 3.5% for women in the same age group," reported the study. To see the full article, go to:
To view a PDF of the CDC report, click here: /

5 steps to ensure safer drivers

Source: Automotive Fleet, June 2014

When it comes to safety, the biggest variables facing fleet managers are drivers. And, while no two drivers are alike, safety programs can do quite a bit to make sure that — at the very least — drivers are equally safe. When focusing on the driver in a fleet safety policy or program, Phil Moser, vice president of Advanced Driver Training Services (ADTS) recommends fleet managers focus on five areas to ensure a comprehensive program. These areas are:

  1. Don't Forget About All Drivers
  2. Understand the Dangers of New-Hire Drivers
  3. How to Handle High-Risk Drivers
  4. Get Field Managers on Board
  5. Keep Training Going

To see the full article including details of the five focus areas, go to:

Study reveals van road risk

Source: Fleet News (UK), June 3, 2014

Analysis of more than 1.3 million police crash reports has shown van drivers face an increased risk in a number of areas when compared to all other motorists. The study from AXA Business Insurance, which looked at crash reports between 2008 and 2012, examined situations where van drivers are at more (or less) risk on the roads than everyone else. The most startling finding was about reversing – van drivers are 142% more likely to crash. Likewise, when they're parked, vans appear to be more of a crash target – by more than 40%. Changing lanes and motorway driving also came up as danger points for vans. Longer hours on the road overall, pressure from employers to meet tight deadlines and skipping breaks to get on with the job – all contribute to fatigue. Researchers believe that the actual figures for fatigue-related collisions are far higher than reported, since positively identifying tiredness as a contributing factor to a collision is problematic for police officers. To see the full article, go to:

Brake calls on fleets to tackle blind spots

Source: Fleet News, June 26, 2014

Brake, the road safety charity, is offering advice to help fleets prevent crashes with pedestrians, cyclists and motorcyclists by addressing blind spots, reducing risky maneuvering, and raising awareness among drivers. The guidance, published through Brake's Fleet safety Forum, includes expert insights, best practice case studies and sample advice sheets for drivers. In 2012, 866 cyclists, pedestrians and motor bikers were killed and 13,781 were seriously injured on UK roads - that's 40 deaths and serious injuries per day, 60% of all UK road deaths and serious injuries. These road users are particularly vulnerable to vehicles maneuvering, as they are more easily missed in drivers' blind spots. Seventy-five percent of cyclist collisions in Britain occur at or near junctions. All vehicles have blind spots, although different vehicles have them in different places, and larger vehicles have larger blind spots. To see the full article, go to:

More than two-thirds of positive breath tests are the 'morning after'

Source: Fleet News (UK) , July 1, 2014

Companies are being urged to educate drivers about 'morning after' drink-driving after a major fleet operator found one of its drivers was two times over the legal alcohol limit. Speaking at the Brake Fleet Safety Conference, Martin 'Nobby' Clark, driver development manager at Balfour Beatty Fleet Services and retired police officer, said he had breathalysed an employee at a drink and drugs workshop and found he was two-times over the limit from drinking the night before. The reading was done as an exercise at the start of the workshop and Clark suggested the employee would have been at least 2.5 times over the limit when he drove to work that morning. "A lot of people don't know that 70% of all positive breath tests are the morning after the night before. In my 22 years in the police, I'd say 80% of my drink-drive arrests were the morning after the night before," said Clark. To see the full article, go to:

Fleet safety video tip: Establishing a pre-trip routine

Automotive Fleet, June 20, 2014

A video from Liberty Mutual offers some basic safety advice that drivers can take before hitting the road. By establishing a simple pre-trip routine, drivers can ensure they stay on top of basic vehicle maintenance needs and also enhance their own safety and comfort en route to the next client. For example, it's important to take time to position the seat and mirrors properly – especially before a long trip. AAA also has some tips for positioning the driver's seat. They include:

  • You should be seated in a comfortable and upright position, squarely behind the steering wheel;
  • Your head restraint should be adjusted so that the top of the restraint is at a point slightly above your ears and – if possible – within 3 inches of the back of your head;
  • Your seat should be positioned so you can easily operate the accelerator and brake pedals without having to lift your heel from the floor; and
  • If you are shorter than 5 feet 5 inches, you may need to use pedal extensions in vehicles not equipped with adjustable height pedals.

To view the Liberty Mutual video and learn more steps to add to your pre-trip routine, go to:

If you're driving for work, you're on the job (Video)

Source: WorkSafe BC

Motor vehicle incidents are a leading cause of worker fatalities in British Columbia. This short video is a dramatic portrayal of employer responses to such incidents, emphasizing the emotional impact on employers, workers, and their families.

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Innovation and Technology

Intelligent Speed Assistance 'most effective' driver support system

Source: European Transport Safety Council, April 14, 2014

A comprehensive assessment of eight different driver support technologies shows that Intelligent Speed Assistance (ISA) would save the most lives. The research, by the Norwegian Institute for Transport Economics, and now published in English, found that the overall societal benefits of introducing the technology would outweigh the costs. Selective use for high-risk groups such as young drivers could be even more cost-effective, according to the study. ETSC says 'assisting' ISA, that warns drivers of speed limits and assists the driver to adapt to the correct speed, should be introduced on all professional vehicles such as vans, lorries and buses as part of the EU's ongoing review of general vehicle safety rules, and, in time, for all new vehicle types. Lorries and buses are currently fitted with mandatory top speed limiters, but these have no meaningful effect when driving on urban and rural roads with lower speed limits. To see the full article, go to:

How technology could help prevent kids' deaths in hot cars

Source: CBS News, July 10, 2014

The news is always tragic, and seems to happen far too often: a child left in a hot car is found dead of heat stroke when a caregiver forgot or did not know they were there. A car's temperature can rise rapidly in the hot sun -- topping 120 degrees inside, on an 80 degree day -- and children should never be left alone in a parked car, not even for a minute. Could a smart car seat or some other technology help harried, distracted parents and caregivers remember to take their kids out of the car? A company called TOMY International developed one possible solution. In 2013, it began selling a "smart car seat" with iAlert technology that communicates between one of TOMY's First Years Brand car seats and your smartphone. The car seat has temperature, angle, and motion sensors. If the seat gets too hot, the company says it will send an alarm to your phone. The system also alerts you if the seat is installed improperly or if the child has unbuckled themselves while the car is in motion. To see the full article, go to:


Latin NCAP established as permanent force for safer cars in region

Source: June 5, 2014

The New Car Assessment Program for Latin America and the Caribbean (Latin NCAP) carried out its Inaugural Board Meeting on May 19th in Montevideo, Uruguay. Representatives from international organizations gathered to formally establish the program as an association under a legal entity framework. It is a great achievement for Latin NCAP to become a permanent organization promoting safer cars across the region," said David Ward, Global NCAP's Secretary General. " Consumers across the region want to know which cars are safer and car makers can now meet that demand. This will help to save thousands of lives as safer cars become more widely available. The founding partners of the new association are: Automobile Club of Chile, Automobile Club of Colombia, Automobile Club of Bolivia, Consumidores Argentinos, Fundación Gonzalo Rodríguez, International Consumers Research & Testing, ODECU and PROTESTE. Supporting the process were also: the FIA Region IV, FIA Foundation, Inter-American Development Bank, FICVI and Fundación MAPFRE. To see the full article, go to:

Why car seats haven't caught on in china

Source: The Wall Street Journal, June 27, 2014

In China, it's not unusual to see kindergarteners unrestrained by seat belts bopping around in moving buses on their way to and from school. Such scant attention to safety, combined with overcrowding, have led to horrific road accidents involving young children. But Chinese children riding in cars driven by their own parents are also vulnerable. "There is no culture of car seats in China," said Monica Cui, chief representative of Safe Kids China, a nongovernmental organization that is affiliated with the Washington, D.C.-based Safe Kids Worldwide. "It's not a top priority." Despite studies in countries such as the U.S. showing that use of car seats can vastly reduce the risk of death for toddlers and infants, they simply haven't caught on in China. Safe Kids is hoping to change that. In addition to meeting with policy makers, it also has offered training in how to properly fit car seats and is collaborating with General Motors to raise awareness. To see the full article, go to:

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Help NHTSA on July 31 to save kids from heatstroke

Source: NHTSA

With summer's rising temperatures, the danger for kids left in hot vehicles increases exponentially: at least 13 children have already died this year from vehicular heatstroke. Heatstroke is the leading cause of non-crash vehicle fatalities for children 14 and under. Nearly every 10 days, a child dies from being left in a hot vehicle. NHTSA is asking partners to help raise awareness about the dangers of kids and hot cars through a concerted day-long social media conversation. It's asking State and safety partners to tweet and post on Facebook every 30 minutes on July 31st from 8 a.m. to 4 p.m. @NHTSAgov will be using the hash tags #checkforbaby and #heatstrokekills on all its social media posts, and would like you to do the same. For more information and to join the conversation, view a PDF of the program flyer here:

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LATEst reSEARcH AND reports

The business case for managing road risk at work

Source: European Transport Safety Council (ETSC), June 22, 2014

ETSC's latest PRAISE report gives an overview of the business case for employers to invest in a Work-Related Road Risk Management (WRRRM) programme. It finds that the financial and other benefits of such a programme could outweigh the costs of implementation. The other benefits such as increasing efficiency in organisational management and administration are also detailed. The report shows that, by investing in work-related road safety (WRRS), employers can also gain a competitive advantage as well as fulfilling their legal compliance obligations. The report covers a list of possible costs and the importance of introducing measures to reduce them. To view the report, go to:

Effectiveness of pilot car operations in reducing speeds in a long-term rural highway work zone

Source: Queensland University of Technology

Pilot cars are used in one-lane two-way work zones to guide traffic and keep their speeds within posted limits. While many studies have examined the effectiveness of measures to reduce vehicle speeds in work zones, little is known about the reductions achievable through the use of pilot cars. A new paper examines the effectiveness of a pilot car in reducing travel speeds in a rural highway work zone in Queensland, Australia. Analysis of speed data covering a period of five days showed that a pilot car reduced average speeds at the treatment location, but not downstream. The proportion of vehicles speeding through the activity area was also reduced, particularly those traveling at 10 km/h or more above the posted limit. Motorists were more likely to speed during the day, under a 40 km/h limit, when traffic volumes were higher and when there were fewer vehicles in the traffic stream. Medium vehicles were less likely to speed in the presence of a pilot car than light vehicles. To see the full article, go to:

Creating a Campaign for Parents of Pre-Drivers to Encourage Seat Belt Use by 13- to 15-Year-Olds

Source: University Hospitals of Cleveland via cooperative agreement with NHTSA, March 2014

This report summarizes the activities and results of a community-wide demonstration project supported by a cooperative agreement from the National Highway Traffic Safety Administration (NHTSA). The demonstration project was designed to engage parents of pre-drivers in encouraging seat belt use among 13- to 15-year-olds. The program intervention site included the cities of Parma, Parma Heights and Seven Hills, Ohio. All three cities are part of the Parma City School District, the second largest district in Cuyahoga County, serving 13,000 students–more than 5,200 in the target age cohort. Both the intervention site and control site began with belt usage for teens significantly below the national average, as determined by NOPUS. Following the intervention period, observed seat belt use among young teens in the demonstration community increased from a baseline of 58.0% in April 2010 to 83.8% in August 2011. Driver belt use also increased from 69.0% to 89.3% in the same time period. The demonstration project was evaluated by University of Michigan Transportation Research Institute (UMTRI) under a companion contract, to test the effectiveness of the campaign in engaging parents and increasing belt use by young teens. To view a PDF of the report, click here:

Demonstration of the Trauma Nurses Talk Tough Seat Belt Diversion Program in North Carolina

Source: NHTSA, March 2014

Trauma Nurses Talk Tough is a seat belt diversion program originally developed at the Legacy Emanuel Hospital in Portland, Oregon, in 1988. Attendance at the course is a condition for a one-time dismissal of a seat belt citation without fine or court cost penalties. Seat belt violators can choose to attend the course or pay the fine. The North Carolina Governor's Highway Safety Program was interested in testing the program in Robeson County, a region with lower belt usage rates than the state-wide average. The results of this study support the combination of high-visibility enforcement and a diversion classroom-based brief intervention as a means of increasing seat belt use in a predominately rural, low-belt-use area. To view a PDF of the report, click here:

Passenger Vehicle Occupant Fatalities: The Decline for Six Years in a Row From 2005 To 2011

Source: NHTSA, June 2014

For six years in a row, the overall number of motor vehicle fatalities in the United States declined, from 43,510 in 2005 to 32,367 in 2011, a drop of 26%. During this time period, the number of passenger car (PC) occupant fatalities declined every year, from 18,512 in 2005 to 11,981 in 2011, a drop of 35%, and the number of light truck/van (LTV) occupant fatalities declined every year, from 13,037 in 2005 to 9,272 in 2011, a drop of 29%. This report examines data from the Fatality Analysis Reporting System. Passenger vehicles (PVs) consist of PCs and LTVs. To view a PDF of the report, click here:

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Upcoming Transportation/Safety Events

July 22-23, 2014
Fleet Safety Conference—"Safety Matters"
Schaumburg, IL

Sessions will feature NETS Executive Director Jack Hanley, Board Chair Joe McKillips of Abbott, Board Member Sandra Lee of Johnson & Johnson and Jeff Castillo of Monsanto. To view the full schedule, go to:

July 31, 2014
Help Save Kids From Heatstroke social media conversation
sponsored by NHTSA

For more information and to join the conversation, click here:

August 2014
Launch of Drive Safely Work Week 2014 tool kit
"Driving your safety culture home"

More information coming soon!

August 13 – September 1, 2014
2014 "Drive Sober or Get Pulled Over"
High-Visibility Enforcement Campaign (NHTSA)

Research shows that high-visibility enforcement can reduce drunk driving fatalities by as much as 20%. NHTSA has developed the 2014 Products for Enforcement Action Kit (PEAK), to maximize participation in this year's high-visibility enforcement campaign. To access the materials, go to:

GHSA Annual Meeting
Mapping out the Future: Highway Safety after MAP-21
Sept. 6-10, 2014 Grand Rapids, MI

Early meeting registration available through July 31, 2014. For more information or to register, go to:

Companies or organizations can support the 2014 GHSA Annual Meeting with one of five sponsorship levels. For more information, go to:

Child Passenger Safety Week: September 14-20, 2014
National Seat Check Saturday: September 20, 2014

Car crashes are a leading cause of death for children 1 to 13 years old. Many times deaths and injuries can be prevented by proper use of car seats, boosters, and seat belts. NHTSA's Traffic Safety Marketing has launched materials to share with employees and employee family and community members:

October 6-10, 2014
"Driving your safety culture home"
Drive Safely Work Week, sponsored by NETS

Materials available in August—watch for more information.

NETS' STRENGTH IN NUMBERS Fleet Safety Benchmark Conference
October 15-16, 2014
Orlando, FL


National Teen Driver Safety Week
October 19-25, 2014

Sponsored by Children's Hospital of Philadelphia (CHOP). For resources and more information, go to:

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