NETS expands reach of Drive Safely Work Week™ campaign with Spanish materials
September 26, 2013
Vienna, VA. The Network of Employers for Traffic Safety (NETS) today announced the 2013 Drive Safely Work Week™ (DSWW) tool kit is now available in Spanish. The Spanish-language translation was made possible through NETS’ partnership with the National Highway Traffic Safety Administration (NHTSA). Nearly 38 million U.S. residents speak Spanish at home, according to the U.S. Census.
Drive Safely Work Week™ will be nationally recognized October 7-11. This year’s campaign theme is “Gear Up for Safe driving- Mind, Body, Vehicle.” The free tool kit is available to download from NETS’ Website at www.trafficsafety.org.
Traffic crashes remain the leading contributor to fatal work injuries, according to the most recent report from the Bureau of Labor Statistics. “NETS wants to reach as many employees and employee family members as possible with the safe-driving messages of the DSWW campaign,” said Jack Hanley, NETS Executive Director. “We are grateful to NHTSA for helping to expand the campaign’s reach.”
The employer tool kit provides easy-to-use Web-based resources that illustrate how maintenance of mind, body and vehicle are all connected and essential components to being a safe driver. Actionable steps are provided to help drivers be at their best behind the wheel. The campaign was developed using the expertise of NETS’ member companies, collectively representing a fleet of more than half a million vehicles that travel in excess of 10 billion miles globally each year.
Drive Safely Work Week™ is observed annually during the first week of October — the week of Oct. 7-11 in 2013. However, the materials are not dated and may be used anytime throughout the year. Over the past three years, an average of 3500 organizations has participated annually, representing 16.5 million employees per year. NETS has produced DSWW since 1996.
NETS is a 501(c) 3 organization, a partnership between the U.S. Federal government and the private sector. Board members include Abbott, AmeriFleet Transportation, Chubb Group of Insurance Companies, The Coca-Cola Company, Johnson & Johnson, Liberty Mutual Insurance Group, Monsanto Company, Nationwide Mutual Insurance Group, Shell International Petroleum Company and UPS. In addition, the National Highway Traffic Safety Administration and the National Institute for Occupational Safety and Health serve as federal liaisons to the board of directors. Established in 1989, NETS is dedicated to improving the safety of employees, their families, and members of the communities in which they live and work by preventing traffic crashes that occur on-and-off the job.
NETS is a member of the United Nations Road Safety Collaboration and encourages employers to participate in Drive Safely Work Week™ as an example of what can be done in the U.S. to support the Decade of Action for Road Safety 2011-2020. For more information on NETS or The Decade of Action for Road Safety, visit www.trafficsafety.org or contact firstname.lastname@example.org.