drive focused. drive smart. get home safely.


campaign activities and daily messages

During Drive Safely Work Week (DSWW), we’ll be focusing on messages and activities related to the campaign theme, Drive Focused – Drive Smart – Get Home Safely.

The first three days will emphasize driving focused—being aware of and minimizing distractions that take away from the task at hand—driving.

On the last two days of DSWW, the materials will emphasize the importance of eco-friendly driving—driving smart to conserve fuel and reduce the impact our driving has on the environment. Learning and following a few simple driving tips can reduce fuel consumption by an average of 15%.*

We've given you everything you need to launch meaningful activities on all days. Simply click on the day listed at the left, or download a pdf summary of all activities by clicking at the bottom of the list.

There are several activities listed to highlight eco-friendly driving with varying planning and implementation times. The materials are flexible so you can choose the activities and messages that fit best with how you would like to design your campaign. Where several daily message options are available, you may choose to send one in the morning, at lunchtime, and at the end of the day.

You may also choose to use bullet points from the fact/tip sheets as daily messages, or distribute them in their entirety on the first days of your campaign that address those issues (e.g. Monday and Thursday.)

* source:

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©2009 Network of Employers for Traffic Safety