NETS 2024 Strength IN Numbers® Fleet Safety Benchmark Conference

Keynote Speaker Bios

Brian Fielkow, Founder, Brian Fielkow & Associates

Brian Fielkow brings over three decades of executive leadership expertise in safety-sensitive industries, with a special focus on the transportation and logistics sectors. His “Safety from the C-Suite” journey is marked by firsthand encounters with the daily challenges that come with leading teams, striving for safety excellence, and effectively managing risk. Brian has learned that safety is at the foundation of operationally excellent, profitable companies.

Brian’s success in expanding his logistics business can be attributed to his unwavering commitment to nurturing a robust safety culture within his organization. Today, he shares the invaluable lessons he’s learned, both successes and setbacks, with audiences on a global scale.

Brian empowers audiences globally by illustrating the path to establishing and embedding a behavior-based environment that fosters accountability. He equips them with practical, hands-on tools to instill and perpetuate a culture of prevention within their own organizations.

Brian currently holds the position of Executive Vice President-Risk Resources at Acrisure, and he also provides strategic guidance to select companies. His distinguished career has earned him numerous accolades, including the prestigious Distinguished Service to Safety Award from the National Safety Council. He has been recognized as one of Houston’s most admired CEOs by the Houston Business Journal and acknowledged as a “CEO Who Gets It” by NSC in 2022.

Originally from Appleton, Wisconsin, Brian now resides with his family in Houston, Texas. His passion for safety, leadership, and risk management continues to inspire and guide organizations worldwide.

Jacy Good and Steve Johnson, Founders, Hang Up and Drive

Jacy Good is a nationally known and awarded advocate and public speaker for phone-free roads. In May 2008, Jacy and her parents were involved in a terrible crash on the drive home from her college graduation ceremony. The devastating wreck was caused by a driver distracted by a cell phone conversation.

Good now travels the country with her husband, Steve Johnson, as they give their Hang Up and Drive presentation across varied audiences and industries. Ms. Good has been a guest on The Oprah Winfrey Show, at Maria Shriver’s Women’s Conference and of United Nations Secretary-General Ban Ki-Moon at his “Call to End the Global Epidemic of Distracted Driving.” She has also been featured as a “Hero Among Us” in People Magazine and on CNN’s The Human Factor among many dozens of other print and television profiles. A 2016 AT&T PSA starring Jacy went viral, with over 350 million views across social media.

Together, they have spoken at over 1,600 events in 44 states, Washington DC, Canada and Europe since 2011. Past clients include Amazon, Nestle Purina, John Deere, Merck, Cargill, US Marine Corps, US Army, MillerCoors, CH2M, AT&T and many more, from household names to smaller regional and local entities.

Steve Greenfield, General Partner, Automotive Ventures

Steve is General Partner of Automotive Ventures, an early-stage automotive technology and mobility VC fund that helps entrepreneurs raise growth capital and accelerate their businesses and delivers outsized returns to investors in the fund.

Steve is author of two books: The Future of Automotive Retail, and The Future of Mobility.

For fun, Steve likes to ride his three motorcycles on the racetrack (his personal land speed record is 180 mph on a Yamaha R1 at Road Atlanta) and hang out with his eleven rescue cats.

Sergio Rojas, Founder, A.L.I.V.E. Consulting and Coaching

Sergio is as a certified health coach, corporate trainer and consultant focusing on holistic wellness, stress management and resilience, peak performance, conscious leadership, and culture change. He has worked with dozens of professional athletes, CEO’s and celebrities, as well as many corporations and community organizations to advance physical and emotional wellness, plus productivity and performance.

In addition to having over twenty-five years of experience as a health coach, nutritionist and functional fitness specialist, Sergio has extensive training in Neuro Linguistic Programming (NLP), Emotional Intelligence, Mindfulness, Leadership, Team building, and Communications. Most recently, Mr. Rojas developed a Wellness Program for a large trucking company that not only improved the physical and emotional well-being of drivers, but also improved driver retention and driver safety, leading to awards from both HDT (Heavy Duty Trucking) and CCJ (Commercial Carrier Journal), and to consulting in the development of our new wellness portal here at NETS.

Sergio has been featured on the Today Show, the Dr. Oz Show and various other news and media outlets; he’s the author of a book ‘Say Goodbye To Belly-fat: Six Steps to Mastering Insulin and Losing Weight For Good’; and was appointed as the Executive Director of the President’s Council on Fitness, Sports and Nutrition in Washington DC.

Bill Sims, President, The Bill Sims Company

Bill Sims, Jr. is President of The Bill Sims Company, Inc. For more than 30 years, Bill has created positive reinforcement systems that have helped large and small firms to inspire better performance from employees and increase bottom line profits. He is a world renowned keynote speaker and recently was selected as one of the top ten speakers by the National Safety Council.

Bill‘s first book, entitled Green Beans & Ice Cream—The Remarkable Power of Positive Reinforcement, has garnered rave reviews. He has built more than 1,000 positive reinforcement systems at firms including Dupont, Siemens VDO, Coca-Cola, and Disney, and holds issued patents in the field. Recently, he formed GlobalSafetyInstitute.org to capture & share best practice safety leadership & culture around the planet.